by MKJ Marketing

When it comes to social media, it’s not about likes. It’s about leads. It’s something we’ve been saying at MKJ for years. It’s such a crucial point, we’ll say it again: If you’re not getting leads from Facebook on a regular basis, IT’S NOT WORKING. Recently, one of our clients received 50 preneed leads on a budget of just $300. Are you seeing this kind of result?

Here are some other indicators of whether or not your social media is “working.”

  • How do you measure progress with your social media channels? Are you seeing any ROI?

We have the ability to tell clients exactly how many leads they’ve received and how much traffic is being driven to their website because of our social media content. In some cases, we can also tell them how many calls they’ve received, or website forms have been submitted, as a result of Facebook. Is your team falling down when it comes to converting Facebook leads to sales? We can help with that too.

  • Are you gaining new positive reviews on a regular basis?

Facebook is now the second biggest business search engine – right behind the mighty Google. People searching for you on Facebook want to know what their neighbors have to say about you. We know the secrets to converting likes and engagement into new, positive reviews.

Using just generic copy and photos don’t cut it. You need regular content that is customized for your brand and your demographic with proven sales messages designed to drive traffic to your website. You need posts that connect your audience with you and your staff on a personal level. This is why it’s critical to choose a true marketing company to design your social media content. We know what messages work and what messages simply don’t work.

We’ll stop there for now when it comes Facebook. There’s also YouTube, blogs, Yelp, Google My Business, and potentially Twitter and LinkedIn – depending on your overall goals.

Suffice it to say, we’ve met many funeral home owners and directors who simply feel outgunned by the complexities of social media. And we don’t blame them! Social media is always changing and being able to measure your ROI is key.

This is where we come in. Our digital marketing team is led by Courtney Gould Miller, who has completed graduate studies in Digital and Content Marketing with Duke University. When we say we know digital marketing, we mean it. No one else in the industry provides the kind of full-service social media management that we do.

Are you ready to take your social media presence to the next level? Join us this November in Nashville, TN for our Social Media for Funeral Directors Workshop. On November 9th, Courtney will be teaching staff and owners on topics like:

  • Creating Funeral & Cemetery Posts that Educate Your Community
  • Generating Preneed and At-need Leads Through Facebook
  • The Right Way to Increase Reviews and Comments
  • Planning Your Post Schedule to Have a Consistent Presence Online

Find more information about this, as well as the accompanying workshop the day before on handling price shoppers, right here on our website. Or, you can always call us at 888-655-1566 for more information about the workshops or to ask for a free audit of your Facebook page.