How to Know Your Social Media is Working
MKJ Marketing • May 31, 2018

When it comes to social media, it’s not about likes. It’s about leads. It’s something we’ve been saying at MKJ for years. It’s such a crucial point, we’ll say it again: If you’re not getting leads from Facebook on a regular basis, IT’S NOT WORKING. Recently, one of our clients received 50 preneed leads on a budget of just $300. Are you seeing this kind of result?

Here are some other indicators of whether or not your social media is “working.”

  • How do you measure progress with your social media channels? Are you seeing any ROI?

We have the ability to tell clients exactly how many leads they’ve received and how much traffic is being driven to their website because of our  social media content. In some cases, we can also tell them how many calls they’ve received, or website forms have been submitted, as a result of Facebook. Is your team falling down when it comes to converting Facebook leads to sales? We can help with that too.

  • Are you gaining new positive reviews on a regular basis?

Facebook is now the second biggest business search engine – right behind the mighty Google. People searching for you on Facebook want to know what their neighbors have to say about you. We know the secrets to converting likes and engagement into new, positive reviews.

Using just generic copy and photos don’t cut it. You need regular content that is customized for your brand and your demographic with proven sales messages designed to drive traffic to your website. You need posts that connect your audience with you and your staff on a personal level. This is why it’s critical to choose a true marketing company to design your social media content. We know what messages work and what messages simply don’t work.

We’ll stop there for now when it comes Facebook. There’s also YouTube , blogs , Yelp, Google My Business, and potentially Twitter and LinkedIn – depending on your overall goals.

Suffice it to say, we’ve met many funeral home owners and directors who simply feel outgunned by the complexities of social media. And we don’t blame them! Social media is always changing and being able to measure your ROI is key.

This is where we come in. Our digital marketing team is led by Courtney Gould Miller, who has completed graduate studies in Digital and Content Marketing with Duke University. When we say we know digital marketing , we mean it. No one else in the industry provides the kind of full-service social media management that we do.

Are you ready to take your social media presence to the next level? Join us this November in Nashville, TN for our Social Media for Funeral Directors Workshop. On November 9 th , Courtney will be teaching staff and owners on topics like:

  • Creating Funeral & Cemetery Posts that Educate Your Community
  • Generating Preneed and At-need Leads Through Facebook
  • The Right Way to Increase Reviews and Comments
  • Planning Your Post Schedule to Have a Consistent Presence Online

Find more information about this, as well as the accompanying workshop  the day before on handling price shoppers, right here  on our website. Or, you can always call us at 888-655-1566 for more information about the workshops or to ask for a free audit of your Facebook page.

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MKJ Announces Seminar for November 2023 in Napa Valley

By Kara Apel • 14 Jul, 2023
The MKJ Seminar will be held Nov. 13 and 14 at the Grand Reserve at the Meritage Resort. The luxurious resort is close to several airports, including San Francisco and Oakland, and is located just a few miles from downtown Napa.

MKJ Marketing to Conduct 33rd Annual Ski Seminar

By MKJ Marketing • 20 Dec, 2022
Nashville, TN — MKJ Marketing Seminars address the most pressing issues facing funeral business owners. During this period of economic uncertainty, owners are experiencing their best business years ever regarding at-need volume, but profits may be lagging. As we await the anticipated recession, operators are uncertain how best to manage their costs and pricing. Innovation is not a point-in-time decision but a mindset and business culture. MKJ’s 2023 Ski Seminar will share insights from research and experience working with funeral homes throughout the year and from coast to coast. Learn how digital marketing has evolved and how to make it work best for you Learn how a recession creates opportunities for market share gains Learn how your website can allow you to sell more online by offering products consumers want The potential in email marketing New service offerings to get 5-star reviews How to compete with lower-priced competition during a recession The Ski Seminar dates are Jan. 30 to Feb. 1. The seminar was moved to earlier in the year to assure the best skiing experience as the warmer climate could make later in February slushy. The host hotel is the Ritz-Carlton Bachelor Gulch in Beaver Creek — one of Colorado’s finest ski resorts. The resort is ski-in/ski-out and features amenities unavailable at most resorts. MKJ successfully negotiated a very good room rate (hundreds of dollars below the resort’s published room rate). Note: For the first time in MKJ’s 41-year history, we will not be conducting the annual Florida seminar, as the resort was severely damaged by Hurricane Ian. Don’t miss this up-to-date content that will be only offered at the Ski Seminar. For more information on MKJ Marketing’s upcoming seminar programs, visit www.mkjmarketing.com/seminars or call 888-655-1566 to register.
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