2020 has been a monumental year for every funeral home owner – and Paul St. Pierre is no exception. As president of Wilson St. Pierre Funeral Service & Crematory, which has 11 locations in and around Indianapolis, St. Pierre was also recently elected as the next president of Selected Independent Funeral Homes.
St. Pierre knows the industry – and has seen firsthand how it has changed over time. Now in their sixth generation of family ownership, his multi-brand operation has been a mainstay in the area for over 120 years. It’s these constant changes that motivate St. Pierre to invest in his firms’ social media, website, blog, YouTube, and search engine marketing.
“Digital marketing reaches everyone everywhere,” St. Pierre says. “We have to keep up with everything that’s evolving and changing day to day.”
MKJ has had the privilege of working with St. Pierre for more than 30 years, managing the firm’s marketing endeavors, and developing a warm personal relationship along the way. Over the past few years, St. Pierre has successfully acquired multiple firms and has incorporated them under the umbrella of his existing brand. This has included working with MKJ to create a new website that funnels all of the firms into one place.
To hear more from St. Pierre regarding his approach to digital marketing, what aspects have most impacted his business, and more, check out this video. Then click over to the digital marketing page on our website to learn how we can put the digital pieces together for you, starting with a free consultation.
Heading into the new year, you need to be sure families can find you online and understand your brand and services. Talking with us is the first step.