Search Engine Marketing

Why Search Engine Marketing Matters


With over 70% of internet users in the U.S. making purchasing decisions online, your online presence is more critical than ever.

A custom website design that establishes your brand is the first step—ensuring your website can be found in online search is the next. Search is the #1 driver of traffic to websites, and the leads generated on the websites are 14x more likely to result in a sale than outbound marketing like direct mail. When we optimize your website at MKJ Marketing, your business will be more visible to the people most likely to become customers.

MKJ Marketing’s Google-Certified Partners can help you acquire new customers by increasing your visibility in keyword search results for services you offer and communities you serve. In our digital world, search marketing is just as important as phone book ads decades ago, and in almost all cases more affordable.

Plain and simple—if you aren’t among the top results in a search for end-of-life care in your area, you are missing calls.

Do You Know the Difference?

Let us help guide you in making digital advertising that fits what you need.

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Paid Listings

Paid listings are paid positions within Google. An advertiser positions their ad in this section of the search listings and are charged by Google every time someone clicks on the ad. It’s a semi free market and generally the more you are willing to pay, the higher up in position you will occur.

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Organic Listings

Organic listings are also known as natural listings or free listings and take up the bulk of the search engine results page. Obtaining a position on the organic listings is achieved through SEO, which is the process of ensuring that your website has the most relevant match to the searched keyword.

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Local Listings

Local Listings are search results that appear alongside a red marker and may often be displayed next to a Google Map. These are highly relevant local business search results based on your search query, and will most probably include the name of a town, or city. These listings are linked to a company’s Google Place Page.