Behavioral Marketing
Families Are Scrolling...
Are You Connecting With Them?
Every day, the average person spends over 7 hours online — scrolling social media, searching websites, and making important decisions.
If your funeral home isn’t showing up during those moments, you’re missing chances to connect with families who are already looking for answers.
Tribute Technology’s Behavioral Marketing helps you meet them where they are — with timely, helpful content that builds trust and turns interest into action.

What Behavioral Marketing Does for You
It’s not about flashy ads or generic emails. It’s about reaching the right families with the right message at the right time.
With Behavioral Marketing, you can:
- Build an email list from real engagement on your site and obituaries
- Send timely, meaningful messages based on what families need
- Guide families through important decisions
- Reach people comparing you to other providers
- Increase both pre-need and at-need calls
Built for How Families Decide Today
Families don’t start with a phone call. They start online — clicking, reading, and comparing.
Behavioral Marketing helps you stay present during those moments, using your website, obituaries, and social channels to deliver helpful, relevant messages.
It’s easy to set up, runs automatically, and is built specifically for funeral homes that want to grow by connecting better.

Want to See Behavioral Marketing in Action?
Let’s talk. We’ll show you how it works — and how it can help turn more online activity into real calls.