It seems like every other week a new company announces they will “revolutionize” the funeral industry, doesn’t it? No doubt, traditional funeral service is changing, and it’s important to stay relevant, but it can be tricky to tell which trends are here to stay.
With MKJ’s three decades of innovating marketing and sales solutions for funeral homes, cemeteries, and cremation businesses, clients look to us for answers on the future of funeral service. That’s why when Funeral Radio asked us to host a podcast on their network, we chose to look beyond where the industry is today and talk about where it is going. The Next 10 podcast is hosted by MKJ Marketing’s Chief Operations Officer, Head of Digital, and Legal Counsel, Courtney Gould Miller. This podcast will address a number of questions, such as:
- What will the next decade in funeral service look like?
- Ten years from now, what will matter?
- How do the latest trends and technological advancements change the way people grieve and honor a life, and how will it affect your business?
MKJ Chief Executive Officer, author, and funeral industry expert Glenn Gould joins for the first episode, “E-Cremation,” a deep-dive discussion of how funeral homes across the country are leveraging the power of e-commerce as an alternative to their funeral home. Glenn has conducted more market research for funeral homes and cremation societies than anyone else in the industry, with over 800 studies. He is the author of Funeral Home Marketing – Moving the Bottom Line and Death Care Marketing 25 FAQs, and he has several published articles on the topic of using e-commerce for cremation businesses.
Upcoming episodes will cover the merging of funeral service and end-of-life care and planning, DNA collection and storage in the funeral home, “smart” funeral homes, and more.
Listen now to The Next 10 podcast’s latest episode here, or go to The Next 10 on funeralradio.com to like us, share the episode, and subscribe to get the most recent podcasts sent directly to your inbox.