Feb. 7-9, 2022

You’re ready to take the next step … but is your firm ready? You may think so, but you could have major blind spots when it comes to your own business. We’re ready to share proven strategies on how to best accomplish your goals. We’ll help you avoid common pitfalls and share the methods to ensure you find success.

Your brand is more important now than ever before. During this period of peak demand, families are not sure which funeral home or cremation service to select. In 2020 and 2021, families placed their trust overwhelmingly in firms with the strongest brands. Learn how to keep your firm the leading brand.

Discussion topics for the future of your business:

  • Create a Valuable Online Presence

  • Develop a Brand to Last — or Sell

  • Improve Your Arrangers, Improve Your Revenue — The 4 Styles to Sell to and Interviews from Top Owners on What Is Most Successful in Arrangements

  • Design an In-House, Ongoing Staff Development Program for Teams of 5 to 250+

  • Capture All Religions, Ethnicities, and Lifestyles in Your Marketing

  • Determine Which Media is Your Best Investment

  • Make Your Website Discoverable Through the Latest Practices in SEO & PPC

  • Grow Your Business Through Best Marketing Practices

  • Learn How to Keep Your Firm the Leading Brand

    • Own multiple businesses? Should you tell the community you own them all?

    • Do you think it is a good idea to let familes know you have a discount business as well as a full-service traditional business?

    • What is an “umbrella brand” and is it right for you?

    • With all the changes that have occurred recently, what do consumers care about today?


The Arrabelle
at Vail Square

Everyone who’s been to The Arrabelle has told us they can’t wait to return! This 4-star resort offers exclusive ski-in, ski-out access right in the heart of the village. Enjoy skiing, ice skating, shopping, fine dining, and a world-class spa. Not a skier or snowboarder? Come to snowmobile or enjoy Vail. The best part … you never have to leave the resort if you don’t want to! Everything is at your fingertips. You can even upgrade your stay to include a condo so more family members can join the fun.

675 Lionshead Pl,
Vail, CO 81657
(888) 688-8055
Special group rates are available.
Visit the resort website for additional
information and photos.


Whether your idea of adventure is a relaxing day indoors or a thrilling afternoon on the slopes, The Arrabelle at Vail Square offers something for everyone:

Skiing and Snowboarding

Ice Skating

Snowmobile Rides


Sleigh Rides


Explore Vail Village

Rock Resorts Spa at The Arrabelle

To prioritize the health and safety of employees and guests in response to COVID-19, Vail has re-imagined its mountain experience with your safety in mind. To learn more about ski reservations and buying lift tickets and ski passes, please visit the links below provided by the Arrabelle for our attendees.

Lift Tickets Ski Passes



We’ll be presenting all new seminar material and leading insightful discussions.

Marilyn Jones Gould


Read Bio

Glenn Gould


 Read Bio

Courtney Gould Miller

CSO, Head of Digital

Read Bio

Isaac Miller

COO, Legal Counsel

Read Bio

Get Your Questions Answered by MKJ Marketing Experts

As part of the Marketing Summit, MKJ experts are willing to meet with you privately to answer your questions or discuss challenges you may be facing, at no additional charge.