VAIL, CO

March 2-4, 2020

Content Speakers Resort Registration

CLEAR VISION FOR THE FUTURE
OF YOUR BUSINESS

Hear What’s Needed for Success in the Next 20 Years

We understand the landscape of what the future holds for this industry. Let us help you focus on what’s important — and define what’s not. We will also share insights from research so you can trust this for your future.

ANSWERING THE CRITICAL QUESTIONS YOU HAVE ABOUT MARKETING

Everyone recognizes that change is occurring in every market – big and small. Minimal cremation. Competition from hotels and country clubs. Consolidation. We know you’ve got questions, and our answers are backed by data gathered through hundreds of market research studies.

Here are just a few of the important topics we’ll cover:

  • How do I attract minimal cremation customers without cannibalizing my full-service business?
  • What does research say about what consumers are willing to pay for, and how will this affect my pricing?
  • How do I make the most out of an acquisition?
  • What are the new techniques for dealing with a dissatisfied family? And how do I teach my staff about service recovery?
  • How do I promote my firm’s celebrant services?
  • Are there any holes in my marketing plan?
  • And many more, including crowdsourcing questions from you, the attendee.

HOW DO I DEVELOP AND MOTIVATE NEW LEADERS?

Whether your firm’s next generation is made up of your children, relatives, or members of your staff, there is a great need to invest in our industry’s future leaders. Bring them to this session or send them so they can hear from outside experts about where the industry is going and what’s in it for them. Can’t send them? We’ll teach you how to motivate your younger staff members and management team – and how to harness their talents for long-term success.

GET READY FOR 2020 AND BEYOND

We know thinking too far ahead can be overwhelming when you still need to get through your day-to-day responsibilities. At MKJ’s 2020 Marketing Summits, you’ll learn how to create a practical plan for your firm — for this year, and the many that follow.

SPEAKERS

ABOUT STEPHEN SHAPIRO

Stephen Shapiro helps organizations drive tenfold improvements on their innovation ROI over traditional methods. To do this, he gets everyone focused on the most critical opportunities for avoiding disruption and staying relevant. He led a 20,000-person practice at the consulting firm, Accenture, has presented in 50 countries, and was inducted into the Speaker Hall of Fame.

FEATURING NEW RESEARCH DATA FROM THE MKJ MARKETING EXPERTS

We’ll be presenting all new seminar material and leading insightful discussions.

Marilyn Jones Gould

President

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Glenn Gould

CEO

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Courtney Gould Miller

CSO, Head of Digital

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Isaac Miller

COO, Legal Counsel

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Get Your Questions Answered by MKJ Marketing Experts

As part of the Marketing Summit, MKJ experts are willing to meet with you privately to answer your questions or discuss challenges you may be facing, at no additional charge.

RESORT

The Arrabelle
at Vail Square

Our seminar attendees loved The Arrabelle so much last year, we decided to return in 2020. Many told us it was their family’s most memorable vacation ever. Don’t miss it! The ambience and amenities are five-star in every way. They really have thought of everything – with ski-in, ski-out access and ample, complimentary car service to local restaurants or shops. But if you don’t want to leave, you don’t have to . . . The Arrabelle offers everything you could want, including the Lionshead Village plaza, an open-air ice rink, shopping, and fine dining.

Special group rates available. Call (888) 655-1566 for details.
Visit The Arrabelle website for more information about the resort.

Thanks to our Event Sponsors: