DON’T GET LEFT BEHIND
MASTER PROFIT POTENTIAL WITH NEW MARKETING APPROACHES
Vail, Colorado – February 25-27 | Naples, Florida – March 11-13
The funeral industry is experiencing major shifts–ever-increasing cremation rates, shrinking margins, and more demands from families. You need to know every way to compete. This year’s Marketing Summit has you covered:
- Most-Requested Topics: E-Commerce, Competing in the Digital Market, Advertising Your Competitive Differences.
- Featured Speakers: Former Amazon Executive and E-Commerce Entrepreneur Erick Goss Discusses E-Commerce and 40 AU CEO Andrew Kerr Talks About Change Management.
- One-On-One Consultation (Free!): Get Answers to Your Biggest Marketing and Sales Questions.
Read more below or download the brochure to learn more about the 2019 MKJ Summit has to offer.
JOIN US IN EXPLORING THESE TOPICS:
ADVERTISING YOUR COMPETITIVE DIFFERENCES
Campaigns for therapy dogs. | PR alternatives to service clubs & churches. | Promoting receptions to increase volume & revenue. | New ways to build relationships with hospice. | Best media going forward.
USING DIGITAL TO COMPETE NOW
Making sure your website is working for you in floral/gift sales. | Legal issues of selling online, crowdfunding, and donations. | Latest on geofencing, retargeting, and SEO/PPC. | Use low-cost Facebook ads to gain great pre-need leads. | Revitalize your low-cost cremation business and crush your discount competitors.
ADAPTING TO CHANGE
Why funeral businesses fail & how to avoid it yourself. | Improve your arrangers’ performance through effective coaching. | Make sure your team can defend your quality. | How to make it easy for consumers to choose you. | Today, value is defined differently. Sometimes, it is defined as speed. How have you adapted to keep up? How do you still need to change?
Meet the Speakers
FEATURED GUEST SPEAKER
Erick Goss, Former Amazon Executive & E-Commerce Entrepreneur
Erick is CEO and Co-Founder of Creative Trust Ventures where he leads all retail, e-commerce, online video, and mobile operations. He recently launched JellyTelly (jellytelly.com), a new children’s digital network and subscription video-on-demand platform. Prior to JellyTelly, in partnership with VeggieTales creator Phil Vischer, Erick launched the best-selling video series “Buck Denver Asks…What’s in the Bible?” (whatsinthebible.com).
Before co-founding Creative Trust Ventures, Erick served as Chief Marketing Officer at Magazines.com, an Internet Retailer Top 500 Company and as Senior Manager of Books at Amazon.com. At Amazon, Erick performed in a number of roles including managing North American book buying, marketing data mining, customer loyalty & retention, and books product management. He was instrumental in the launch of Amazon’s first e-book and print-on-demand businesses, Amazon’s Visa Card, and the Super Saver Shipping program.
He began his career as an officer in the U.S. Navy where he flew helicopters and was a Pentagon spokesperson. He graduated with honors from the U.S. Naval Academy with a B.S. in Computer Science. He has an MBA with honors from the University of Michigan and an M.A. in International Relations with honors from Troy University. Erick serves as an adjunct professor for internet marketing at Vanderbilt University Owen Graduate School of Management. He is married and has three daughters.
Andrew Kerr, CEO, 40AU
Andrew Kerr is a technology executive with 10+ years of experience leading teams, delivering solutions, and helping individuals and organizations to grow and thrive. As CEO of Forty AU, LLC, he leads a large team of software developers in the healthcare, higher education, sports and entertainment industries. Previously, he served as the assistant vice president for Parallon Technology Solutions. He served as HCA’s Director of Learning Solutions where his team developed a variety of solutions including virtual classes, online modules, and video-based content to service HCA’s 200,000 employees nationwide. With a passion for training and leadership development, Andrew speaks on diverse topics including change management and the power of humility for leaders. His first book, The Humility Imperative: Why the Humble Leader Wins in an Age of Ego, was released on Amazon in 2017.
Send 1 person to Colorado and 1 person to Florida and save.
Early Bird Registration
Register by Jan. 20th and save.
Group discounts also available if bringing more than 1 person.
Need a Hotel Room?
Call us to get the group rate. We’ll even make the reservation for you.
Continuing Education Credits:
MKJ seminars have consistently been fully approved by the Academy of Professional Funeral Service Practice in nearly every state. Check with MKJ to find out how many hours and the details for your particular state. Accreditation not guaranteed for every presentation hour.
MKJ Marketing Experts
Schedule Your Private Consultation
February 25-27, 2019
The Arrabelle at Vail Square
Our seminar attendees loved The Arrabelle so much last year, we decided to return in 2019. Many told us it was their family’s most memorable vacation ever. Don’t miss it! The ambience and amenities are five-star in every way. They really have thought of everything – with ski-in, ski-out access and ample, complimentary car service to local restaurants or shops. But if you don’t want to leave, you don’t have to . . . The Arrabelle offers everything you could want, including the Lionshead Village plaza, an open-air ice rink, shopping, and fine dining.
Best of all, MKJ seminar attendees can book the exquisite rooms – some with mountain views and balconies – at just a third of what everyone else pays!
Call us for special group rates.
Visit Hotel Site
March 11-13, 2019
The Ritz-Carlton Naples Beach
The Ritz-Carlton is a perennial favorite amongst long-time MKJ Seminar attendees due to its phenomenal access to three miles of Florida Gulf beachfront, its world-class spa, and unique restaurants. We’ve decided to return this year because of their recent, top-to-bottom renovation. They shut the whole resort down for this remodel, and you won’t believe how amazing this flagship Ritz-Carlton resort is today!
Come early and stay late – ask us about how you can make the most of our drastically reduced seminar hotel rates.
Call us for special group rates.
Visit Hotel Site
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