Marketing Summit

Clearwater Beach, Florida

Get a Jump on the Competition

March 19-21, 2018

The funeral industry is experiencing major shifts—ever-increasing cremation rates, shrinking margins, more demands from families. You need to know every way to compete. This year’s Marketing Summit has you covered:

  • Most-Requested Topics: Overcoming Low Price Competition and Selling More Online
  • New Speakers: Change Leadership Experts Teach You How To Get Your Staff On Board
  • One-on-One Consultation (Free!): Get Answers to Your Biggest Marketing and Sales Questions
  • Perfect Location: Warm Beaches and a Resort Setting for Much-Needed Relaxation

Read more about what you can expect from MKJ’s 2018 Marketing Summit at Clearwater Beach, Florida when you download the Seminar Brochure or scroll below.

Join us in exploring the following topics:





PLUS FEATURED CONTENT: Superior vs. Mediocre Funeral Homes

Presented by Glenn Gould, CEO, MKJ Marketing

For the past 25 years funeral home profits have declined as the cremation rate has increased, but not at every funeral home. Many funeral businesses have found ways to generate superior profits with an increasing cremation rate.

Glenn will discuss how cremation and discounters have disrupted the traditional funeral business model. Using financial data provided by Johnson Consulting, and information contributed by MKJ clients nationally, we can discuss strategies that can recover lost profits.

Meet the Speakers

Rebecca Whitehead, MBA, CHBDI

Healthcare Change Agent

Rebecca has over 20 years of consulting in different disciplines of health care and helps publicly traded and privately-owned companies effect change within their organizations. With companies like HCA, she has a proven track record of building value-based healthcare business partnerships and engaging and activating physicians. She is a graduate-level adjunct professor at both Vanderbilt and Belmont Universities and a specialist in strategic planning who is certified in several key testing methodologies that help owners/managers lead stakeholders to change. Having held many leadership roles at Cisco, including Director of Advisory Services, she is an expert in marketing and understands how to identify what is holding people and companies back and how their vision can be implemented effectively. Rebecca has an MBA from Leeds School of Business at the University of Colorado, and she has served on several boards. Most recently, she has obtained the prestigious Healthcare Council Fellow Graduate in Nashville, which holds the largest program of its kind. Her recently published book, The Gift of Goodbye: A Story of Agape Love shares personal and professional insights on compassionate care.

Seminars are the Perfect Time to Consult with an MKJ Expert

Marilyn Jones Gould


Read Bio

Glenn Gould


 Read Bio

Courtney Gould Miller

COO, Head of Digital

Read Bio

Schedule Your Private Consultation

8 + 10 =

Seminar Discounts

Send 1 person to Colorado and 1 person to Florida and save.


Early Bird Registration

Register by February 20th and save $100


Group discounts also available if bringing more than 1 person.

Call 888.655.1566
for details

Need a Hotel Room?

Call us to get the group rate. We’ll even make the reservation for you.

Continuing Education Credits: 

MKJ seminars have consistently been fully approved by the Academy of Professional Funeral Service Practice in nearly every state. Check with MKJ to find out how many hours and the details for your particular state. Accreditation not guaranteed for every presentation hour.

About Your Stay in Clearwater Beach

Clearwater Beach, FL

March 19-21, 2018  |  The Sandpearl Resort

Surrounded by the powder white sand and crystal blue waters of Clearwater Beach, the AAA Four-Diamond Sandpearl Resort blends the natural beauty of Florida’s Gulf Coast with premium comforts and warm, personalized service. You’ll find signature amenities around every corner. Enjoy Clearwater Beach, which is always on the top ten list of fine beaches, and is home to the famous Winter the Dolphin.

Enjoy a relaxing afternoon on the sand or sipping tropical cocktails by the zero-entry pool. Indulge in personalized pampering at the Spa at Sandpearl or kayak through Florida’s spectacular estuaries. Sandpearl Resort also offers a variety of enrichment programs that include dolphin encounters, organic food and wine tastings, and tours of the resort’s impressive art collection.

Visit Hotel Site      Register Now

Fun in the Sun…
Even Off the Beach

There’s more to Tampa than just our seminar. Click the links below to learn more:

Busch Gardens

Clearwater Marine Aquarium – Home of Winter the dolphin

Dali Museum

Morean Arts Center, Chihuly Collection

World famous Berns Steakhouse

St. Pete Craft Beer Scene

Thanks to our Event Sponsors: