Sociable: The Caring Professional’s Guide to Successful Social Media Marketing


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With 68% of all adults in the U.S. using social media – and the majority accessing social media multiple times a day – it is now one of the most powerful forms of marketing the world has ever seen.

In “Sociable: The Caring Professional’s Guide to Successful Social Media Marketing,” Courtney Gould Miller, Chief Strategy Officer and Head of Digital of MKJ Marketing, leads you step-by-step in designing a social media strategy, generating great content, growing your presence, and engaging customers to ultimately drive more traffic, and leads, to your website.

This guide explores these and other factors critical to the success of your social media marketing:

  • Knowing your customer
  • How to connect your Business Goals to your Social Media Plan
  • How to create the perfect post for social media
  • How to work within your organization to create successful social content
  • How to select and use the right tools to make your social media marketing successful

Whether you are new to social media or are already using it to market your brand, this book provides valuable insights that will help drive success for your business.