NAPLES, FL

March 16-18, 2020

Content Speakers Resort Registration

CLEAR VISION FOR THE FUTURE
OF YOUR BUSINESS

Hear What’s Needed for Success in the Next 20 Years

We understand the landscape of what the future holds for this industry. Let us help you focus on what’s important — and define what’s not. We will also share insights from research so you can trust this for your future.

ANSWERING THE CRITICAL QUESTIONS YOU HAVE ABOUT MARKETING

Everyone recognizes that change is occurring in every market – big and small. Minimal cremation. Competition from hotels and country clubs. Consolidation. We know you’ve got questions, and our answers are backed by data gathered through hundreds of market research studies.

Here are just a few of the important topics we’ll cover:

  • How do I attract minimal cremation customers without cannibalizing my full-service business?
  • What does research say about what consumers are willing to pay for, and how will this affect my pricing?
  • How do I make the most out of an acquisition?
  • What are the new techniques for dealing with a dissatisfied family? And how do I teach my staff about service recovery?
  • How do I promote my firm’s celebrant services?
  • Are there any holes in my marketing plan?
  • And many more, including crowdsourcing questions from you, the attendee.

HOW DO I DEVELOP AND MOTIVATE NEW LEADERS?

Whether your firm’s next generation is made up of your children, relatives, or members of your staff, there is a great need to invest in our industry’s future leaders. Bring them to this session or send them so they can hear from outside experts about where the industry is going and what’s in it for them. Can’t send them? We’ll teach you how to motivate your younger staff members and management team – and how to harness their talents for long-term success.

GET READY FOR 2020 AND BEYOND

We know thinking too far ahead can be overwhelming when you still need to get through your day-to-day responsibilities. At MKJ’s 2020 Marketing Summits, you’ll learn how to create a practical plan for your firm — for this year, and the many that follow.

SPEAKERS

ABOUT STEPHEN SHAPIRO

Stephen Shapiro helps organizations drive tenfold improvements on their innovation ROI over traditional methods. To do this, he gets everyone focused on the most critical opportunities for avoiding disruption and staying relevant. He led a 20,000-person practice at the consulting firm, Accenture, has presented in 50 countries, and was inducted into the Speaker Hall of Fame.

FEATURING NEW RESEARCH DATA FROM THE MKJ MARKETING EXPERTS

We’ll be presenting all new seminar material and leading insightful discussions.

Marilyn Jones Gould

President

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Glenn Gould

CEO

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Courtney Gould Miller

CSO, Head of Digital

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Isaac Miller

COO, Legal Counsel

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Get Your Questions Answered by MKJ Marketing Experts

As part of the Marketing Summit, MKJ experts are willing to meet with you privately to answer your questions or discuss challenges you may be facing, at no additional charge.

RESORT

LaPlaya
Beach & Golf Resort

LaPlaya is the only luxury, true beachfront property in Naples. Relax under the sun, sit by a cascading-falls pool, sip cocktails on the beach early in the day, and enjoy fine cuisine at dinner practically on the beach. Indulge in the exotic spa or simply enjoy your luxury hotel room. LaPlaya Beach & Golf Resort allows you to revitalize while surrounded by the breathtaking beauty of Southwest Florida.

Special group rates available. Call (888) 655-1566 for details.
Visit the resort website for other information and photos.

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