An Exclusive Opportunity to Share Best Practices with Fellow
Online Cremation Providers & Industry Professionals

For individuals that currently have a cremation e-commerce site or plan to launch one in the next year.

How can you improve in all operations, including staffing, fulfillment, and digital services? This is the perfect chance for operators to share ideas and best practices. Facilitated by former Amazon executive, Erick Goss, and other industry specialists, including MKJ consultants, this event will offer answers to critical questions like:

  • How do I maximize speed and efficiency with staff?
  • Should I be shipping cremated remains?
  • How do I shift my mindset to serve this particular consumer?
  • Do I need to have phone or live online chat services available 24/7?
  • How do I distinguish low-cost cremation from my main brand?

Join us in this industry exclusive event to discuss these pertinent questions and develop unique solutions based around your particular situation. Attendance to a Summit is not required to attend a Mastermind. However, additional savings will apply to those who do attend a preceeding Summit.



Chief Strategy Officer, Legal Counsel, and Head of Digital – MKJ Marketing

Courtney is a “go-to” resource in digital marketing for funeral homes and cremation businesses, leveraging MKJ’s Digital 360 program to drive traffic and generate pre-need and at-need leads from search marketing, social media, blogging, email marketing, and online ads. She completed graduate studies in Digital and Content Marketing from Duke University and she is a frequent author and speaker in the deathcare and end-of-life industries. In 2016, she established MKJ’s Nashville office where she leads MKJ’s continuously growing digital team.

Courtney also serves as Legal Counsel for MKJ Marketing and advises funeral homes on best practices for risk management and business strategy from her years of experience representing Fortune 500 companies as an attorney at international law firm O’Melveny & Myers. She also consults and publishes on importing caskets, urns, and merchandise to the U.S., most recently with an article in ICCFA magazine. She chaired MKJ Marketing’s 2015 International Death Care Import-Export Summit in Los Angeles, CA, that brought together experts in caskets and urns, trade law and logistics to talk about what death care professionals should consider when importing caskets and memorial products abroad. Courtney completed her undergraduate degree at Vanderbilt University in Nashville, TN, focusing on Human & Organizational Development. She earned her law degree from UCLA School of Law.



Former Amazon Executive & E-Commerce Entrepreneur

Erick is CEO and Co-Founder of Creative Trust Ventures where he leads all retail, e-commerce, online video, and mobile operations. He recently launched JellyTelly (, a new children’s digital network and subscription video-on-demand platform. Prior to JellyTelly, in partnership with VeggieTales creator Phil Vischer, Erick launched the best-selling video series “Buck Denver Asks…What’s in the Bible?” (

Before co-founding Creative Trust Ventures, Erick served as Chief Marketing Officer at, an Internet Retailer Top 500 Company and as Senior Manager of Books at At Amazon, Erick performed in a number of roles including managing North American book buying, marketing data mining, customer loyalty & retention, and books product management. He was instrumental in the launch of Amazon’s first e-book and print-on-demand businesses, Amazon’s Visa Card, and the Super Saver Shipping program.

He began his career as an officer in the U.S. Navy where he flew helicopters and was a Pentagon spokesperson. He graduated with honors from the U.S. Naval Academy with a B.S. in Computer Science. He has an MBA with honors from the University of Michigan and an M.A. in International Relations with honors from Troy University. Erick serves as an adjunct professor for internet marketing at Vanderbilt University Owen Graduate School of Management. He is married and has three daughters.


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