Blog | MKJ Marketing - Part 4


Featured: Courtney Gould Miller on Funeral Service and the Web

by MKJ Marketing
Marketing is not an exact science, but good marketing is as grounded in research and data as any scientific experiment. Online marketing is no different. It can be difficult to navigate the new social platforms or the complex field of search engine optimization, but at MKJ, we let research and… Read More

What You Need to Know About Buying TV Media for Your Funeral Home

by MKJ Marketing
With the many technological changes and advances happening in media today, there is still one true ruler in content delivery – TV! TV is a bargain in advertising and for half a century now, TV is still king in American households. TV advertisements familiarize the viewing audience… Read More

What Funeral Service and Car Sales have in Common

by Glenn Gould
Every business wants repeat customers, but not every business makes it a strategic priority. Recent research studies conducted of car-buying consumers discovered that approximately 60% of new car buyers will return to the same automaker for their next car, but some automakers enjoy greater customer loyalty than others. The difference is not… Read More

Announcing the MKJ Podcast “The Next 10”

by MKJ Marketing
It seems like every other week a new company announces they will “revolutionize” the funeral industry, doesn’t it? No doubt, traditional funeral service is changing, and it’s important to stay relevant, but it can be tricky to tell which trends are here to stay. With MKJ’s three decades of innovating… Read More

How to Build a Successful Online Cremation Business

by Glenn Gould
In recent years, the death care business has gone the way of other industries. As with those providing hotel rooms and automobiles, the most successful businesses are those that profitably serve a diverse customer base. SUVs have become the most popular vehicle, but customers still purchase pick-up trucks, sedans and… Read More

Where NOT to Build a Funeral Home

Where NOT to build a funeral
by Glenn Gould
Funeral service is in another building boom. The last major building boom was in the 1990’s, and while it slowed during the recession, it has picked up in the last couple years. One of the reasons for this is that consolidation and the closing of old facilities is creating opportunities… Read More

Google’s Advice on Working with SEO Marketers

Funera Home SEO SEO
by MKJ Marketing
It’s no secret there are many digital and search marketing companies that are really just a scam. From fake reviews to promising position ranking on a search engine, some companies will promise the world only to not deliver results. Worse yet, others break search engine and internet regulations and put… Read More

Recent Press: COO, MKJ Published for Death Care Marketing Expertise

by MKJ Marketing
If you operate a funeral home, cremation operation, cemetery, or any business within the death care industry, you know that marketing can be a challenge. How do you reach consumers with your message about this sensitive topic? This has been our focus at MKJ Marketing for decades, and recently we and… Read More

Want a Discount Cremation Business? Think Online.

Harness the direct cremation market with an commerce
by MKJ Marketing
It’s pretty clear—if you’re going to be successful in the funeral industry going forward, you need a way to address the direct cremation consumer. Should you advertise lower prices? Get them in the door, then upsell them? What about giving them what they want? Some cremation business owners report that… Read More

The Value of Professional Web Design

Courtney Gould Miller at the MKJ
by MKJ Marketing
While many businesses are now aware that developing a strong online presence is critical to business growth, the majority of funeral homes have no idea that the quality of their web design has a dramatic impact on the success of their site as a whole. Surprisingly, studies have… Read More

Increase Revenue with Unforgettable Receptions

Learn how to increase revenue by hosting unforgettable funeral service
by MKJ Marketing
MKJ Seminar guests attend an exclusive wine cave dinner at Stag’s Leap in Napa Valley. If you joined us in Napa Valley for our seminar on receptions, you know receptions hold so much opportunity for funeral and death care businesses. Family and friends have always supplemented traditional… Read More

Welcome to MKJ’s Home on the Web

by MKJ Marketing
Maybe you’re used to turning to MKJ when you need marketing solutions for your business. Many funeral homes, cemeteries, and vendors in the death care industry have sought us out for over thirty years to fight off a competitor, launch a new brand, or just get more calls. Our clients… Read More