Marketing | MKJ Marketing - Part 2

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Featured: Courtney Gould Miller on Funeral Service and the Web

by MKJ Marketing
Marketing is not an exact science, but good marketing is as grounded in research and data as any scientific experiment. Online marketing is no different. It can be difficult to navigate the new social platforms or the complex field of search engine optimization, but at MKJ, we let research and… Read More

What You Need to Know About Buying TV Media for Your Funeral Home

by MKJ Marketing
With the many technological changes and advances happening in media today, there is still one true ruler in content delivery – TV! TV is a bargain in advertising and for half a century now, TV is still king in American households. TV advertisements familiarize the viewing audience… Read More

What Funeral Service and Car Sales have in Common

by Glenn Gould
Every business wants repeat customers, but not every business makes it a strategic priority. Recent research studies conducted of car-buying consumers discovered that approximately 60% of new car buyers will return to the same automaker for their next car, but some automakers enjoy greater customer loyalty than others. The difference is not… Read More

Announcing the MKJ Podcast “The Next 10”

by MKJ Marketing
It seems like every other week a new company announces they will “revolutionize” the funeral industry, doesn’t it? No doubt, traditional funeral service is changing, and it’s important to stay relevant, but it can be tricky to tell which trends are here to stay. With MKJ’s three decades of innovating… Read More