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Getting the Restart Right

by MKJ Marketing
https://www.mkjmarketing.com/app/uploads/2020/06/Courtney-Promo_w-Tag-R1.mp4 COVID-19 has hit our industry hard. Families have less money, pre-need is suffering, and services as we knew them have been decimated. But we have a plan. Join MKJ Marketing Tuesday, June 16 at 2:00 p.m. EST for a virtual presentation, free to register. We will cover:… Read More

Perfect Storm Slams TV Advertising: Restart Series #3

by Glenn Gould
As cities and states re-open, we at MKJ Marketing are here to advise you on how best to position your funeral home, cemetery, or cremation business. Each of our owners and marketing advisors are sharing their insights in this Restart Series, answering questions we are hearing as we speak with… Read More

Is there a “New Reality” in Funeral Service: Restart Series #2

by Glenn Gould
As cities and states re-open, we at MKJ Marketing are here to advise you on how best to position your funeral home, cemetery, or cremation business. Each of our owners and marketing advisors are sharing their insights in this Restart Series, answering questions we are hearing as we speak with… Read More

COVID-19 is the Tipping Point for Cremation E-Commerce: Restart Series #1

by Courtney Gould Miller
While the COVID-19 pandemic has created countless obstacles in our industry,  there are just as many opportunities for those willing to try something new. Case in point: The e-commerce cremation websites we’ve launched this past month have seen record growth, providing an affordable option for families who want to… Read More

FREE Webinar – How to Adapt Your Marketing During COVID-19

by MKJ Marketing
Our team at MKJ Marketing has faithfully served the funeral and cemetery professions for over 35 years and want to share our best practices during this national crisis. Join us for a FREE webinar on March 19 at 3 p.m. ET to learn dos and don’ts for communicating… Read More

Should Funeral Service Advertising Ever Be Funny?

by MKJ Marketing
Television advertising should immediately grab the viewer’s attention. Some advertisers use shock value or humor as their chosen method of doing this. But is it appropriate in funeral service? It’s probably fair to say we’ve all seen at least one funeral service-related advertisement or… Read More

How to Know Your Social Media is Working

by MKJ Marketing
When it comes to social media, it’s not about likes. It’s about leads. It’s something we’ve been saying at MKJ for years. It’s such a crucial point, we’ll say it again: If you’re not getting leads from Facebook on a regular… Read More

Why Would a Funeral Home Want a YouTube Page?

by MKJ Marketing
Creating and posting YouTube videos is a simple, yet powerful, way to give your funeral home a strong presence on the web while delivering what consumers want: material that is valuable, interactive, and visually appealing. With a staggering 1.5 billion users every month, YouTube offers an unparalleled… Read More

Where’s Your Front Door?

by MKJ Marketing
It’s a valid question.  Prior to the digital revolution introduced by the Internet, families would drive to funeral homes to collect information on services and prices, particularly when shopping pre-need.  Since this digital revolution, families now search websites.  As the Internet has become the dominant shopping and… Read More

Remarketing: The Newest Digital Marketing Technology You’re Not Using

by MKJ Marketing
We know the death care industry has been hesitant to move away from traditional advertising such as phone books and church bulletins into digital marketing outlets like social media or search. While most funeral homes and cremation providers… Read More

Lessons from Our MKJ Intern

by MKJ Marketing
Each year we look forward to welcoming fresh talent to MKJ through our intern program. Maggie MacCurdy joined MKJ’s Nashville office this summer as an intern from Loyola University Chicago, bringing her bright attitude and education in digital marketing and public relations. We asked her to share her experience with… Read More

Hospice and Funeral Service: How Grief Connects Us

by MKJ Marketing
When a grieving family walks through your funeral home’s doors, they are entering your care. You try to ease their burdens, whether it be by planning a memorable tribute and peaceful reception or by providing comfort and emotional support. MKJ has even worked with funeral homes that go a step… Read More