Blog

Now Showing: Tukios Video Tributes

by MKJ Marketing
Can you believe how much technology has changed the way your funeral home operates? From live webcasting to selling flowers online, technology touches upon just about everything you do. The best part is that these changes allow funeral homes to give grieving families more ways to honor their loved ones. Read More

Four Secrets to Effective Staff Training

by MKJ Marketing
Consumer expectations are constantly changing—what they expect from service, pricing, and technology. You hear it all the time: everyone wants things faster, but for a lower cost and the highest quality. And yet while the bar has never been set higher by consumers, it is increasingly difficult for funeral homes… Read More

Featured: Courtney Gould Miller on Funeral Service and the Web

by MKJ Marketing
Marketing is not an exact science, but good marketing is as grounded in research and data as any scientific experiment. Online marketing is no different. It can be difficult to navigate the new social platforms or the complex field of search engine optimization, but at MKJ, we let research and… Read More

What You Need to Know About Buying TV Media for Your Funeral Home

by MKJ Marketing
With the many technological changes and advances happening in media today, there is still one true ruler in content delivery – TV! TV is a bargain in advertising and for half a century now, TV is still king in American households. TV advertisements familiarize the viewing audience… Read More

What Funeral Service and Car Sales have in Common

by Glenn Gould
Every business wants repeat customers, but not every business makes it a strategic priority. Recent research studies conducted of car-buying consumers discovered that approximately 60% of new car buyers will return to the same automaker for their next car, but some automakers enjoy greater customer loyalty than others. The difference is not… Read More

Announcing the MKJ Podcast “The Next 10”

by MKJ Marketing
It seems like every other week a new company announces they will “revolutionize” the funeral industry, doesn’t it? No doubt, traditional funeral service is changing, and it’s important to stay relevant, but it can be tricky to tell which trends are here to stay. With MKJ’s three decades of innovating… Read More

How to Build a Successful Online Cremation Business

by Glenn Gould
In recent years, the death care business has gone the way of other industries. As with those providing hotel rooms and automobiles, the most successful businesses are those that profitably serve a diverse customer base. SUVs have become the most popular vehicle, but customers still purchase pick-up trucks, sedans and… Read More

Where NOT to Build a Funeral Home

Where NOT to build a funeral home....www.mkjmarketing.com
by Glenn Gould
Funeral service is in another building boom. The last major building boom was in the 1990’s, and while it slowed during the recession, it has picked up in the last couple years. One of the reasons for this is that consolidation and the closing of old facilities is creating opportunities… Read More

Google’s Advice on Working with SEO Marketers

Funera Home SEO SEO
by MKJ Marketing
It’s no secret there are many digital and search marketing companies that are really just a scam. From fake reviews to promising position ranking on a search engine, some companies will promise the world only to not deliver results. Worse yet, others break search engine and internet regulations and put… Read More

Recent Press: COO, MKJ Published for Death Care Marketing Expertise

by MKJ Marketing
If you operate a funeral home, cremation operation, cemetery, or any business within the death care industry, you know that marketing can be a challenge. How do you reach consumers with your message about this sensitive topic? This has been our focus at MKJ Marketing for decades, and recently we and… Read More

Want a Discount Cremation Business? Think Online.

Harness the direct cremation market with an commerce website...www.mkjmarketing.com
by MKJ Marketing
It’s pretty clear—if you’re going to be successful in the funeral industry going forward, you need a way to address the direct cremation consumer. Should you advertise lower prices? Get them in the door, then upsell them? What about giving them what they want? Some cremation business owners report that… Read More

The Value of Professional Web Design

Courtney Gould Miller at the MKJ
by MKJ Marketing
While many businesses are now aware that developing a strong online presence is critical to business growth, the majority of funeral homes have no idea that the quality of their web design has a dramatic impact on the success of their site as a whole. Surprisingly, studies have… Read More