Blog

The Most Frequently Asked Question in the Funeral Industry

by MKJ Marketing
I’ve heard the question posed in different ways, but the foundation is always the same: “Where is the funeral home business going, and should I commit to the funeral profession?” It’s a valid question, though one without a definite answer—if there are 8,000 independent funeral businesses, there are 8,000 different… Read More

So . . . You Want to Do Your Own Social Media

by MKJ Marketing
As the head of digital marketing here at MKJ, I’m going to say something that might surprise you . . . I don’t recommend that every single funeral home or cemetery use MKJ’s full social media management service. I want what… Read More

Capturing the Price Shopper Call

by MKJ Marketing
The price shopper call. Many funeral directors and cemetery owners dread it. Mostly because they fear their team doesn’t have what it takes to capture the call and turn it into the sale. And yet, as discounters continue to spread throughout markets in nearly every corner of the country, the… Read More

3 Reasons the Cremation with Confidence™ Marketing Campaign Gets Results

by MKJ Marketing
As cremation rates continue to skyrocket across the country, scandalous cremation stories persist in making headlines. When consumers read articles about cremation abuse, fraud, and mix-ups, it’s no wonder their confidence in cremation providers is shaken. They’re uneasy about the processes and procedures involved. Read More

Should Funeral Service Advertising Ever Be Funny?

by MKJ Marketing
Television advertising should immediately grab the viewer’s attention. Some advertisers use shock value or humor as their chosen method of doing this. But is it appropriate in funeral service? It’s probably fair to say we’ve all seen at least one funeral service-related advertisement or… Read More

Why Blog? 5 Surprising Benefits of Funeral Home Blogging

by MKJ Marketing
In 1999, there were 23 blogs on the internet. Today? Blogs number in the hundreds of millions. Many digital marketing experts say a well-produced blog is the number one marketing strategy for businesses – and the MKJ experts agree it’s an important component of a… Read More

How to Know Your Social Media is Working

by MKJ Marketing
When it comes to social media, it’s not about likes. It’s about leads. It’s something we’ve been saying at MKJ for years. It’s such a crucial point, we’ll say it again: If you’re not getting leads from Facebook on a regular… Read More

What is Great Content & How Can Your Funeral Home Create It?

by MKJ Marketing
We’ve all done it: Zoned out during a speech that was a little ho-hum. Abandoned a book after a lackluster first chapter. Clicked off an article that didn’t grab our attention. As marketing experts, our team at MKJ knows businesses have mere seconds to… Read More

MKJ Marketing Joins Selected Independent’s Preferred Partner Program

by MKJ Marketing
For more than 30 years, MKJ Marketing has partnered with thousands of funeral homes and cemeteries with this goal in mind: to help them enter new markets, beat their competition, and increase volume. Many of our clients are members of Selected Independent Funeral… Read More

Your Role in Battling the Opioid Crisis

by MKJ Marketing
With the devastating surge of opiate-related deaths across the country, funeral home employees are faced with an onslaught of grieving families. Indeed, the number of drug overdoses in the U.S. has never been higher – and the majority of these deaths involved opioids.[1] In many states, these deaths… Read More

Three Phone Tips You Need to Teach Your Staff Today

by MKJ Marketing
Raise your hand if you’ve had this happen when calling a business: A representative answers, puts you on hold, transfers you from one department to another (twice), then you hear the dreaded dial tone. Your call was lost. Your blood pressure skyrockets. You vow never to call that business again. Read More

Your Website Needs Our Funeral Cost Estimator. Here’s Why.

by MKJ Marketing
It’s the question every family walking through the doors of your funeral home wants to know but is afraid to ask: Can I afford a funeral service at this funeral home? Of course, we know the answer varies depending on the services selected. But it’s safe to say most families… Read More