Why Blog? 5 Surprising Benefits of Funeral Home Blogging

by MKJ Marketing
In 1999, there were 23 blogs on the internet. Today? Blogs number in the hundreds of millions. Many digital marketing experts say a well-produced blog is the number one marketing strategy for businesses – and the MKJ experts agree it’s an important component of a… Read More

How to Know Your Social Media is Working

by MKJ Marketing
When it comes to social media, it’s not about likes. It’s about leads. It’s something we’ve been saying at MKJ for years. It’s such a crucial point, we’ll say it again: If you’re not getting leads from Facebook on a regular… Read More

What is Great Content & How Can Your Funeral Home Create It?

by MKJ Marketing
We’ve all done it: Zoned out during a speech that was a little ho-hum. Abandoned a book after a lackluster first chapter. Clicked off an article that didn’t grab our attention. As marketing experts, our team at MKJ knows businesses have mere seconds to… Read More

MKJ Marketing Joins Selected Independent’s Preferred Partner Program

by MKJ Marketing
For more than 30 years, MKJ Marketing has partnered with thousands of funeral homes and cemeteries with this goal in mind: to help them enter new markets, beat their competition, and increase volume. Many of our clients are members of Selected Independent Funeral… Read More

Your Role in Battling the Opioid Crisis

by MKJ Marketing
With the devastating surge of opiate-related deaths across the country, funeral home employees are faced with an onslaught of grieving families. Indeed, the number of drug overdoses in the U.S. has never been higher – and the majority of these deaths involved opioids.[1] In many states, these deaths… Read More

Three Phone Tips You Need to Teach Your Staff Today

by MKJ Marketing
Raise your hand if you’ve had this happen when calling a business: A representative answers, puts you on hold, transfers you from one department to another (twice), then you hear the dreaded dial tone. Your call was lost. Your blood pressure skyrockets. You vow never to call that business again. Read More

Your Website Needs Our Funeral Cost Estimator. Here’s Why.

by MKJ Marketing
It’s the question every family walking through the doors of your funeral home wants to know but is afraid to ask: Can I afford a funeral service at this funeral home? Of course, we know the answer varies depending on the services selected. But it’s safe to say most families… Read More

Why Would a Funeral Home Want a YouTube Page?

by MKJ Marketing
Creating and posting YouTube videos is a simple, yet powerful, way to give your funeral home a strong presence on the web while delivering what consumers want: material that is valuable, interactive, and visually appealing. With a staggering 1.5 billion users every month, YouTube offers an unparalleled… Read More

Where’s Your Front Door?

by MKJ Marketing
It’s a valid question.  Prior to the digital revolution introduced by the Internet, families would drive to funeral homes to collect information on services and prices, particularly when shopping pre-need.  Since this digital revolution, families now search websites.  As the Internet has become the dominant shopping and… Read More

Don’t Miss the Best Seminars in the Industry

by MKJ Marketing
Join us at MKJ’s 2018 Marketing Summit and find out what’s missing in your marketing plan and what might be holding you back. This year, the MKJ Marketing seminars will address the most pressing issues facing funeral and cemetery business owners… Read More

Remarketing: The Newest Digital Marketing Technology You’re Not Using

by MKJ Marketing
We know the death care industry has been hesitant to move away from traditional advertising such as phone books and church bulletins into digital marketing outlets like social media or search. While most funeral homes and cremation providers… Read More

Your Preneed Business: Fueled By Technology

by Glenn Gould
Preneed marketers have always utilized cutting-edge technology to present the peace of mind benefits offered by funeral and cemetery preneed. In the 1950’s, this meant direct mail, telephone calls, and door hangers – tactics still in use today, albeit with diminished productivity and increasing costs. Where is Your Front Door?… Read More