Blog

Remarketing: The Newest Digital Marketing Technology You’re Not Using

by MKJ Marketing
We know the death care industry has been hesitant to move away from traditional advertising such as phone books and church bulletins into digital marketing outlets like social media or search. While most funeral homes and cremation providers… Read More

Your Preneed Business: Fueled By Technology

by Glenn Gould
Preneed marketers have always utilized cutting-edge technology to present the peace of mind benefits offered by funeral and cemetery preneed. In the 1950’s, this meant direct mail, telephone calls, and door hangers – tactics still in use today, albeit with diminished productivity and increasing costs. Where is Your Front Door?… Read More

Lessons from Our MKJ Intern

by MKJ Marketing
Each year we look forward to welcoming fresh talent to MKJ through our intern program. Maggie MacCurdy joined MKJ’s Nashville office this summer as an intern from Loyola University Chicago, bringing her bright attitude and education in digital marketing and public relations. We asked her to share her experience with… Read More

Hospice and Funeral Service: How Grief Connects Us

by MKJ Marketing
When a grieving family walks through your funeral home’s doors, they are entering your care. You try to ease their burdens, whether it be by planning a memorable tribute and peaceful reception or by providing comfort and emotional support. MKJ has even worked with funeral homes that go a step… Read More

Now Showing: Tukios Video Tributes

by MKJ Marketing
Can you believe how much technology has changed the way your funeral home operates? From live webcasting to selling flowers online, technology touches upon just about everything you do. The best part is that these changes allow funeral homes to give grieving families more ways to honor their loved ones. Read More

Four Secrets to Effective Staff Training

by MKJ Marketing
Consumer expectations are constantly changing—what they expect from service, pricing, and technology. You hear it all the time: everyone wants things faster, but for a lower cost and the highest quality. And yet while the bar has never been set higher by consumers, it is increasingly difficult for funeral homes… Read More

Featured: Courtney Gould Miller on Funeral Service and the Web

by MKJ Marketing
Marketing is not an exact science, but good marketing is as grounded in research and data as any scientific experiment. Online marketing is no different. It can be difficult to navigate the new social platforms or the complex field of search engine optimization, but at MKJ, we let research and… Read More

What You Need to Know About Buying TV Media for Your Funeral Home

by MKJ Marketing
With the many technological changes and advances happening in media today, there is still one true ruler in content delivery – TV! TV is a bargain in advertising and for half a century now, TV is still king in American households. TV advertisements familiarize the viewing audience… Read More

What Funeral Service and Car Sales have in Common

by Glenn Gould
Every business wants repeat customers, but not every business makes it a strategic priority. Recent research studies conducted of car-buying consumers discovered that approximately 60% of new car buyers will return to the same automaker for their next car, but some automakers enjoy greater customer loyalty than others. The difference is not… Read More

Announcing the MKJ Podcast “The Next 10”

by MKJ Marketing
It seems like every other week a new company announces they will “revolutionize” the funeral industry, doesn’t it? No doubt, traditional funeral service is changing, and it’s important to stay relevant, but it can be tricky to tell which trends are here to stay. With MKJ’s three decades of innovating… Read More

How to Build a Successful Online Cremation Business

by Glenn Gould
In recent years, the death care business has gone the way of other industries. As with those providing hotel rooms and automobiles, the most successful businesses are those that profitably serve a diverse customer base. SUVs have become the most popular vehicle, but customers still purchase pick-up trucks, sedans and… Read More

Where NOT to Build a Funeral Home

Where NOT to build a funeral home....www.mkjmarketing.com
by Glenn Gould
Funeral service is in another building boom. The last major building boom was in the 1990’s, and while it slowed during the recession, it has picked up in the last couple years. One of the reasons for this is that consolidation and the closing of old facilities is creating opportunities… Read More