IMPROVING ADVANCED ARRANGEMENTS TO BENEFIT FAMILIES YOU SERVE

BLUFFTON, SC

NOVEMBER 7-9, 2022

Montage
Palmetto Bluff

Nestled along 35 miles of waterfront on the scenic May River in South Carolina’s Lowcountry, the five-star Montage Palmetto Bluff is set within a vibrant, private 20,000-acre community retreat right between Hilton Head Island and Savannah. The resort encompasses an extensive nature preserve, two picturesque villages featuring eight Southern- inspired dining options, shopping, a riverfront marina, and a Jack Nicklaus Signature Golf Course. On land and water alike, the Montage offers endless ways to explore, unwind, and immerse yourself in the wonder of an adventure-filled getaway.

ADDRESS
477 Mt Pelia Rd,
Bluffton, SC 29910
(843) 706-6500

Special group rates are available.
Visit the resort website for additional
information and photos.

DISCUSSION TOPICS

Take a look at your firm's last 100 cremations. How many were direct?

Don’t let your arrangers make the mistake of thinking cremation families aren’t interested in all the services your firm offers. Cremation families want more creativity and personalization, not less.

Many funeral homes and cemeteries order various keepsakes and service enhancements but fail to teach staff how to present them. Your arrangers need to be prepared to present the value of these pieces, so families order them.

We are revealing the common mistakes many arrangers are making every day while walking you through a proven system for reducing directs and serving families better through full service.

As more families choose cremation, it’s time to position yourself as the leader in serving these families well. We’ll help you answer critical questions: Should I add a low-cost e-commerce company? How do I market one without hurting my existing business? How can my digital marketing promote cremation with services.

We’re Tackling it All…

  • 10 Mistakes to Avoid When Serving Cremation Families
  • Creating a System That Works with Every Cremation Family
  • How to Deliver for Cremation Families Through Packaging
  • The 4 Shopper Styles: How to Identify Them and Serve Them
  • Non-Verbal Cues in the Arrangement Room – The Good and the Bad
  • The Questions Arrangers Should – And Shouldn’t – Be Asking Families
  • The Proven Approaches to Communicating the Value of Your Services

THANKS TO OUR EVENT SPONSORS:

SPEAKERS

FEATURING NEW RESEARCH DATA FROM THE MKJ MARKETING EXPERTS

We’ll be presenting all new seminar material and leading insightful discussions.

Marilyn Jones Gould

President

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Glenn Gould

CEO

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Courtney Gould Miller

CSO, Head of Digital

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Isaac Miller

COO, Legal Counsel

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Get Your Questions Answered by MKJ Marketing Experts

As part of the Marketing Seminar, MKJ experts are willing to meet with you privately to answer your questions or discuss challenges you may be facing, at no additional charge.