Your Role in Battling the Opioid Crisis
MKJ Marketing • Mar 30, 2018

With the devastating surge of opiate-related deaths across the country, funeral home employees are faced with an onslaught of grieving families. Indeed, the number of drug overdoses in the U.S. has never been higher – and the majority of these deaths involved opioids. [1] In many states, these deaths are overwhelming funeral directors and exhausting indigent funeral funds, adding another layer of complexity to the already existing crisis.

In recent years, the acceptance and use of prescription opioids has skyrocketed, particularly for the treatment of chronic, non-cancer pain, such as back pain or osteoarthritis. Doctors often prescribe opioids to treat moderate or severe pain following a surgery or injury – but the risks and side effects are serious. On average, 115 Americans die every day from an opioid overdose, making it the leading cause of accidental death in the U.S. [2] Opioid addiction also often leads to heroin abuse, as it is cheaper and, in some cases, more readily available than prescription pain pills.

While the number of people addicted to opioids is relatively stable, the substances are more dangerous than in years past. It’s important to remember that anyone who takes prescription opioids can become addicted to them. What’s more, it requires much more than willpower to escape from an addiction. But there is hope: The cycle of detox and relapse can be broken.

To help spread the message that your funeral home cares and wants to become part of the solution, MKJ Marketing has created a public service announcement-style TV spot you can share with your community addressing this issue. We have heard that many cable outlets are even offering funeral homes free air time to play this PSA in their community. You can also feature it on your funeral home website or blog , in email marketing , or on social media , along with links to local resources. Please reach out to us to get a demo and to learn about all the ways you can leverage the impact of this PSA to make a difference and let others in your area know about your funeral home’s commitment to your community.

We all know the immense power of video, images and sound ; they can stir a heart or change a mind. In a day when urgent action is critical, it is our hope that, together, we can make a difference.

To see MKJ’s new opioid PSA, click the button below.
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MKJ Announces Seminar for November 2023 in Napa Valley

By Kara Apel • 14 Jul, 2023
The MKJ Seminar will be held Nov. 13 and 14 at the Grand Reserve at the Meritage Resort. The luxurious resort is close to several airports, including San Francisco and Oakland, and is located just a few miles from downtown Napa.

MKJ Marketing to Conduct 33rd Annual Ski Seminar

By MKJ Marketing • 20 Dec, 2022
Nashville, TN — MKJ Marketing Seminars address the most pressing issues facing funeral business owners. During this period of economic uncertainty, owners are experiencing their best business years ever regarding at-need volume, but profits may be lagging. As we await the anticipated recession, operators are uncertain how best to manage their costs and pricing. Innovation is not a point-in-time decision but a mindset and business culture. MKJ’s 2023 Ski Seminar will share insights from research and experience working with funeral homes throughout the year and from coast to coast. Learn how digital marketing has evolved and how to make it work best for you Learn how a recession creates opportunities for market share gains Learn how your website can allow you to sell more online by offering products consumers want The potential in email marketing New service offerings to get 5-star reviews How to compete with lower-priced competition during a recession The Ski Seminar dates are Jan. 30 to Feb. 1. The seminar was moved to earlier in the year to assure the best skiing experience as the warmer climate could make later in February slushy. The host hotel is the Ritz-Carlton Bachelor Gulch in Beaver Creek — one of Colorado’s finest ski resorts. The resort is ski-in/ski-out and features amenities unavailable at most resorts. MKJ successfully negotiated a very good room rate (hundreds of dollars below the resort’s published room rate). Note: For the first time in MKJ’s 41-year history, we will not be conducting the annual Florida seminar, as the resort was severely damaged by Hurricane Ian. Don’t miss this up-to-date content that will be only offered at the Ski Seminar. For more information on MKJ Marketing’s upcoming seminar programs, visit www.mkjmarketing.com/seminars or call 888-655-1566 to register.
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