With the devastating surge of opiate-related deaths across the country, funeral home employees are faced with an onslaught of grieving families. Indeed, the number of drug overdoses in the U.S. has never been higher – and the majority of these deaths involved opioids. In many states, these deaths are overwhelming funeral directors and exhausting indigent funeral funds, adding another layer of complexity to the already existing crisis.
In recent years, the acceptance and use of prescription opioids has skyrocketed, particularly for the treatment of chronic, non-cancer pain, such as back pain or osteoarthritis. Doctors often prescribe opioids to treat moderate or severe pain following a surgery or injury – but the risks and side effects are serious. On average, 115 Americans die every day from an opioid overdose, making it the leading cause of accidental death in the U.S. Opioid addiction also often leads to heroin abuse, as it is cheaper and, in some cases, more readily available than prescription pain pills.
While the number of people addicted to opioids is relatively stable, the substances are more dangerous than in years past. It’s important to remember that anyone who takes prescription opioids can become addicted to them. What’s more, it requires much more than willpower to escape from an addiction. But there is hope: The cycle of detox and relapse can be broken.
To help spread the message that your funeral home cares and wants to become part of the solution, MKJ Marketing has created a public service announcement-style TV spot you can share with your community addressing this issue. We have heard that many cable outlets are even offering funeral homes free air time to play this PSA in their community. You can also feature it on your funeral home website or blog, in email marketing, or on social media, along with links to local resources. Please reach out to us to get a demo and to learn about all the ways you can leverage the impact of this PSA to make a difference and let others in your area know about your funeral home’s commitment to your community.
We all know the immense power of video, images and sound; they can stir a heart or change a mind. In a day when urgent action is critical, it is our hope that, together, we can make a difference.
To see MKJ’s new opioid PSA, click the button below.
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