Welcome to MKJ’s Home on the Web
MKJ Marketing • Jul 26, 2016

welcome blog photoMaybe you’re used to turning to MKJ when you need marketing solutions for your business. Many funeral homes, cemeteries, and vendors in the death care industry have sought us out for over thirty years to fight off a competitor, launch a new brand, or just get more calls. Our clients know whenever they send us an email or pick up the phone to call, we are going to be there for them, offering answers to their questions.

Or maybe you’ve just found us. You’re ready to invest in your marketing, and you can tell MKJ Marketing focuses on quality and results. For businesses in caring and healing industries, whether death care, home and health care, or another industry entirely, we have the creative resources and marketing expertise to serve you.

Now, for the first time, we’re going to share our knowledge with you on a routine basis, right here on our new blog. Need tips on handling price shoppers? We’ll share them here. Wondering what mix of print and digital is needed today? We can tell you. Have a question about which media is most successful at generating leads? We’ve got the data you want.

This will also be a place where we can highlight recent client work, so you can see what’s possible. We do it all—just take a look at our Solutions to see everything we offer. Get ideas and get inspired about all the ways you can grow your market share with MKJ.

Why choose MKJ over others? Well, because with the Internet and social media, there’s a lot of misinformation circulating about marketing, and much of that advice is particularly wrong for businesses that focus on caring for others, as opposed to selling them like retail and restaurants. Anyone with a website can now appear to be an “expert” or a “leader” whether or not they have the track record to prove it. The problem is some of the advice could be a waste of money, or worse yet, hurt your reputation.

For more than 30 years, we’ve partnered with our clients on every aspect of their business, from designing their logo to packaging services, from building their website to creating brand awareness, from training their staff to pursuing a new business stream. We’re there every step of the way. During that time, we’ve also watched industry “experts” close and local agencies fail, most often, because they make promises and then don’t deliver. In short, they don’t know what they are talking about. We do.

Check back frequently, or subscribe below, for MKJ news, client spotlights, continual marketing advice, industry coverage, and branding tips. You might find an article from our CEO Glenn Gould on his latest market research findings, or a piece from our President Marilyn Jones Gould about the latest marketing program we’re releasing, or even a few of her in-demand tips for staff training. Our COO and Head of Digital Strategy, Courtney Gould Miller will be on deck with the latest on digital marketing, including SEO optimization, Facebook ads, and web design.

Consider the MKJ blog your new online home for must-read industry and marketing intelligence.


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By Kara Apel 14 Jul, 2023
The MKJ Seminar will be held Nov. 13 and 14 at the Grand Reserve at the Meritage Resort. The luxurious resort is close to several airports, including San Francisco and Oakland, and is located just a few miles from downtown Napa.
By MKJ Marketing 20 Dec, 2022
Nashville, TN — MKJ Marketing Seminars address the most pressing issues facing funeral business owners. During this period of economic uncertainty, owners are experiencing their best business years ever regarding at-need volume, but profits may be lagging. As we await the anticipated recession, operators are uncertain how best to manage their costs and pricing. Innovation is not a point-in-time decision but a mindset and business culture. MKJ’s 2023 Ski Seminar will share insights from research and experience working with funeral homes throughout the year and from coast to coast. Learn how digital marketing has evolved and how to make it work best for you Learn how a recession creates opportunities for market share gains Learn how your website can allow you to sell more online by offering products consumers want The potential in email marketing New service offerings to get 5-star reviews How to compete with lower-priced competition during a recession The Ski Seminar dates are Jan. 30 to Feb. 1. The seminar was moved to earlier in the year to assure the best skiing experience as the warmer climate could make later in February slushy. The host hotel is the Ritz-Carlton Bachelor Gulch in Beaver Creek — one of Colorado’s finest ski resorts. The resort is ski-in/ski-out and features amenities unavailable at most resorts. MKJ successfully negotiated a very good room rate (hundreds of dollars below the resort’s published room rate). Note: For the first time in MKJ’s 41-year history, we will not be conducting the annual Florida seminar, as the resort was severely damaged by Hurricane Ian. Don’t miss this up-to-date content that will be only offered at the Ski Seminar. For more information on MKJ Marketing’s upcoming seminar programs, visit www.mkjmarketing.com/seminars or call 888-655-1566 to register.
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