by MKJ Marketing

welcome blog photoMaybe you’re used to turning to MKJ when you need marketing solutions for your business. Many funeral homes, cemeteries, and vendors in the death care industry have sought us out for over thirty years to fight off a competitor, launch a new brand, or just get more calls. Our clients know whenever they send us an email or pick up the phone to call, we are going to be there for them, offering answers to their questions.

Or maybe you’ve just found us. You’re ready to invest in your marketing, and you can tell MKJ Marketing focuses on quality and results. For businesses in caring and healing industries, whether death care, home and health care, or another industry entirely, we have the creative resources and marketing expertise to serve you.

Now, for the first time, we’re going to share our knowledge with you on a routine basis, right here on our new blog. Need tips on handling price shoppers? We’ll share them here. Wondering what mix of print and digital is needed today? We can tell you. Have a question about which media is most successful at generating leads? We’ve got the data you want.

This will also be a place where we can highlight recent client work, so you can see what’s possible. We do it all—just take a look at our Solutions to see everything we offer. Get ideas and get inspired about all the ways you can grow your market share with MKJ.

Why choose MKJ over others? Well, because with the Internet and social media, there’s a lot of misinformation circulating about marketing, and much of that advice is particularly wrong for businesses that focus on caring for others, as opposed to selling them like retail and restaurants. Anyone with a website can now appear to be an “expert” or a “leader” whether or not they have the track record to prove it. The problem is some of the advice could be a waste of money, or worse yet, hurt your reputation.

For more than 30 years, we’ve partnered with our clients on every aspect of their business, from designing their logo to packaging services, from building their website to creating brand awareness, from training their staff to pursuing a new business stream. We’re there every step of the way. During that time, we’ve also watched industry “experts” close and local agencies fail, most often, because they make promises and then don’t deliver. In short, they don’t know what they are talking about. We do.

Check back frequently, or subscribe below, for MKJ news, client spotlights, continual marketing advice, industry coverage, and branding tips. You might find an article from our CEO Glenn Gould on his latest market research findings, or a piece from our President Marilyn Jones Gould about the latest marketing program we’re releasing, or even a few of her in-demand tips for staff training. Our COO and Head of Digital Strategy, Courtney Gould Miller will be on deck with the latest on digital marketing, including SEO optimization, Facebook ads, and web design.

Consider the MKJ blog your new online home for must-read industry and marketing intelligence.