BLUFFTON, SC — Generating revenue is harder than ever before, and MKJ Marketing is hosting a seminar this fall offering master-level training on the most pressing issues facing the funeral profession.
The seminar will be held Nov. 7-9 at the five-star Montage Palmetto Bluff resort, located in the Lowcountry of South Carolina.
The expert panel of speakers will include Glenn H. Gould III, who has conducted over 900 market research studies; Marilyn Jones Gould, who is a renowned and sought-after speaker and trainer in the funeral profession; Courtney Gould Miller, Head Strategy Officer for MKJ and expert in digital marketing; and Isaac Miller, who leads the e-commerce strategy for MKJ’s clients.
Participants will learn top-performing strategies in the following areas:
- Attracting and Retaining Talent
The key to any successful company is maintaining key employees. But how do you attract them in the first place? What makes them want to stay?
- Increasing Cremation Averages
Firm owners know they need to increase their cremation averages. But how?
- Expanding E-Commerce Offerings
In the increasingly digital world, there is just as much opportunity, if not more, to sell online than in your arrangement room.
- Therapy Dogs in Funeral Service
Firms that already have a therapy dog or are considering adding this service won’t want to miss this program.
This unique training opportunity allows owners and managers to take this content directly back to their staff, but it is also ideal for key staff members to attend the Seminar to learn how to improve their performance in the arrangement room. This could also be a great opportunity to reward key staff members for their outstanding performance. Group pricing is available for funeral home owners who would like to send additional staff members.
MKJ has negotiated a special rate with the Montage to ensure all participants can enjoy this world-class resort at a very reduced cost. The Montage Palmetto Bluff is a convenient drive away from Hilton Head Island or Savannah. The resort encompasses a private 20,000-acre community, which includes a nature preserve, multiple dining options, shopping, a riverfront marina, and a Jack Nicklaus Signature Golf Course.
During the Seminar, private consultations with MKJ’s experts will be offered at no additional cost to attendees.
MKJ seminars have consistently been fully approved for continuing education credits by the Academy of Professional Funeral Service Practice in nearly every state. Check with MKJ to find out how many hours can be earned for each state.
For more information on MKJ’s upcoming seminar programs, visit
www.mkjmarketing.com/seminars or call 888-655-1566.