This year, the MKJ Marketing seminars will address the most pressing issues facing funeral and cemetery business owners today. During this period of industry transition, some owners are experiencing their best business years ever, while others are struggling, competing for minimum cremation business. Why the disparity? Some firms have innovated while others suffer from clinging to a 1950’s business model that is simply no longer effective.
Innovation is not a point-in-time decision, but a continual mindset and business culture. The 2018 seminars will compare and contrast superior performers with the mediocre by presenting case studies from successful businesses.
Below is just a sample of relevant topics that will be presented:
- How funeral service has been disrupted and how to make it work for you.
- Johnson Consulting Group financial tracker data demonstrating how cremation business can generate profit margins similar to traditional ground burial.
- Getting your staff onboard with new initiatives, such as discount brands, receptions, and changes in technology.
- Innovation in order to eliminate peaks and valleys.
- How digital marketing allows you to make your advertising budget more productive while reducing cost.
- How to sell more online – including cremation e-commerce.
Whether you prefer the thrill of skiing at North America’s #1 ski resort or relaxing with your toes in the sand on one of the country’s best beaches, we have a seminar at a location that you are sure to enjoy:
Held in Vail, CO from February 26-28, attendees will ski and study with us at The Arrabelle, the very best hotel in the heart of Vail, where you can ski in and ski out. Looking for other outdoor activities? Try snowshoeing or ski-biking at Adventure Ridge, or ice skating at Arrabelle Square. Warm up with plenty of indoor activities including shopping, dining, and accessing spa services. This is a 5-star ski experience with program content to match!
If you prefer a warmer climate, join us at The Sandpearl on Clearwater Beach, FL, from March 19-21. This is a luxury resort located right on one of America’s top-rated beaches. When you’re not soaking up the sun on the shoreline, there is plenty to see and do: Visit Winter the dolphin at the Clearwater Marine Aquarium, experience thrill rides Busch Gardens, take in some culture at the Salvador Dali Museum, or indulge in world-class cuisine at Bern’s Steakhouse. And you won’t believe the rate we have during Florida’s peak season. Come to enjoy the hot sun – get even hotter seminar content!
Best of all, MKJ seminars have consistently been fully accredited by the Academy of Professional Funeral Service Practice and nearly every state. But since every state has its own requirements, we can’t guarantee accreditation for every hour. If you need more information, simply contact us, and we can help you determine eligibility in your state.