by Marilyn Gould

These last few months have been a rollercoaster for the deathcare profession. Funerals have been restricted in ways we’ve never seen, while at the same time, demand for burial and cremation has reached record-breaking levels. With health concerns and economic forces at play, funeral home owners and managers are wondering:

“Am I doing okay with all these changes?”

“How do we compare to similar firms in other markets?”

“What else can I do to ride this out?”

If you’ve had similar thoughts, we want to pose the following questions:

  • Are you worried about a drop in your at-need averages?
  • Are you concerned seniors are delaying pre-need arrangements?
  • Do you see family members left out of arrangements due to travel concerns or health issues?

If you answered “yes” to any of the above, here is what you must do: Your firm needs to master virtual arrangements.

Read the rest of Marilyn Jones Gould’s advice here.