The MKJ Difference
Our clients are a lot like us. They have vision, and they’re hungry to outperform their competition. They are innovators in end-of-life care who want a comprehensive approach to marketing—one that reaches into the future with advanced digital marketing techniques, while still utilizing tried-and-true methods like print and television. Over our 30 year history, we’ve built our business on building yours, and we didn’t do it alone. We’re continually consulting with the country’s leading funeral directors, grief counselors, psychologists, social workers, and financial and business experts. In our market research, we talk to thousands of people who are caring for loved ones or have suffered a loss. We test. We probe. We know what consumers want, and we’re ready to share that knowledge with you.
Meet the Leadership
Marilyn Jones Gould, M.A., C.S.P.
Marilyn is highly regarded throughout the funeral industry as one of the most popular convention and meeting speakers, applying her counseling, communication skills, and industry knowledge to the areas of professional sales, customer service, arrangements, and branding. She is also the creator of four comprehensive DVD training systems that are recognized as the best in the industry.
She holds a Master’s Degree in Communication from Purdue University and is Past President of Tampa Bay Advertising Federation. She is a member of the National Speakers Association, and has been recognized as having received the highest earned international recognition for professional speaking, the Certified Speaking Professional. Only 400 professional speakers in the world have achieved this recognition. Marilyn has also served on the board of the National Funeral Service Foundation. She was recognized by CANA and the ICCFA for advertising awards on behalf of MKJ clients, and was honored by the National Funeral Director’s Association with the Initiative Award, which annually recognizes an exceptional individual who has made substantial professional contributions to funeral service.
Marilyn has been recognized by Outstanding Young Woman of America, Who’s Who of American Business Executives, Marquis Who’s Who of American Women, and International Who’s Who of Entrepreneurs, the Silver Screen Award from the US Industrial Film Festival and over 25 Addy Awards from the American Advertising Federation.
Glenn H. Gould, M.S.
Glenn is routinely sought out by owners and managers in end-of-life care for his research and strategic planning. He has conducted more than 600 Market Profile and Prospective Trade Area studies in the US and Canada as well as moderated and created research reports on 100+ test panels and focus groups sessions for various vendors, cemeteries and funeral businesses and associations, including Wilbert, Inc., Aurora Casket Company, the Funeral Service Foundation, Columbian Financial Group, Consolidated National Life, and Stewart Enterprises/Fortiss.
Glenn’s articles appear regularly in all of the major industry publications, and he is a frequent presenter on funeral service marketing at seminars and conferences. His books Deathcare Marketing, 25 FAQ’s and Funeral Home Marketing: Moving the Bottom Line serve as textbooks in mortuary schools throughout the U.S. Glenn has created expert opinions and testified in multiple civil suits as an expert witness, served on the Board of Directors of the Pittsburgh Institute of Mortuary Science, and instructed the Small Business Class for the St. Petersburg College, School of Mortuary Sciences.
Glenn’s work experience includes executive and consulting positions with Bausch & Lomb, General Mills, Batesville Casket Division of Hillenbrand Industries and Bethlehem Steel. Glenn held positions as Manager and Director of Human Resources where he developed and implemented research studies of employee groups in addition to recruitment and selection of corporate executives and manufacturing engineers. Glenn holds a lifetime accreditation from Society for Human Resource Management as a Senior Professional in Human Resources, the highest level of accreditation granted.
Courtney Gould-Miller, Esq.
COO, Legal Counsel, and Head of Digital Strategy
Courtney is a “go-to” resource in digital marketing for funeral homes and cremation businesses, leveraging MKJ’s Digital 360 program to drive traffic and generate pre-need and at-need leads from search marketing, social media, blogging, email marketing, and online ads. She completed graduate studies in Digital and Content Marketing from Duke University and she is a frequent contributor on digital marketing in the death care industry, most recently speaking for Preferred Funeral Directors International and Selected Independent Funeral Homes.n 2016, she established MKJ’s Nashville office where she leads MKJ’s continuously growing digital team.
Courtney also serves as Legal Counsel for MKJ Marketing and advises funeral homes on best practices for risk management and business strategy from her years of experience representing Fortune 500 companies as an attorney at international law firm O’Melveny & Myers. She also consults and publishes on importing caskets, urns, and merchandise to the U.S., most recently with an article in ICCFA magazine. She chaired MKJ Marketing’s 2015 International Death Care Import-Export Summit in Los Angeles, CA, that brought together experts in caskets and urns, trade law and logistics to talk about what death care professionals should consider when importing caskets and memorial products abroad. Courtney completed her undergraduate degree at Vanderbilt University in Nashville, TN, focusing on Human & Organizational Development. She earned her law degree from UCLA School of Law.