The image of your company is one of the most critical components of your firm's success. It is also one of the hardest to understand and measure. It involves your prospect's perception of your company. Do your prospects believe your funeral firm charges high prices, even if you don't? Do they think you are no longer a family-owned firm, when you in fact are? Are they only slightly aware of your firm?

Creating, building, and sustaining an image is fundamental for long-term success.

MKJ views the creation and maintenance of a successful image as multi-faceted. Corporate branding is critical. Here are the tools you need:

• Logo design
• Stationery package (letterhead, envelopes, business cards, labels, etc.)
• Effective signage

This image, once established, can be carried through the following in your community, and MKJ can help:

• Billboards
• Specialty items
• Yellow page ads
• Newsletters
• Yearbook and community program ads
• Church directory ads

MKJ Marketing will work on all the elements of your image materials until you are totally satisfied with every aspect of the design.