Direct Mail

Many companies use direct mail as a vehicle to reach consumers at home. MKJ has researched the factors that cause consumers to read a direct mail piece and we have incorporated these critical elements into all of our campaigns. We know how to produce direct mail campaigns that get sorted into the "to read" pile.

Direct mail gets results. The five main components of a successful direct mail program include:

Mailing lists. Proper identification, through demographics and geography, of your target market list. Age groups, household income, ethnicity, and more, help to ensure that you are mailing to exactly who you want to reach.

Eye-catching design. MKJ's creative team is always working on new concepts and designs. Our products have been tested and they work.

Headline and creative copy.

Content addresses the issues that are important to consumers. Fit the message to the market.

Communicating quality through paper and printing. Don't skimp when this may be the first and lasting impression your funeral firm makes on the consumer.

 

MKJ direct mail concepts will not only produce leads, but will build brand loyalty.

Email us or call toll free 1-888-MKJ-1566 and order samples of our direct mail campaigns.