MKJ introduced the Annual Planner several years ago as an alternative to the out dated church calendar. As opposed to investing thousands of dollars into a calendar, the Annual Planner is a custom brochure for your funeral business wrapped around a twelve month planner. Each page of the calendar can be personalized for special holidays, local sports schedules, and special events hosted by your firm, such as holiday season events.
Church calendars advertise the church, they don’t generate pre-need leads, and few people ever look at it again when they take it home. Older individuals use the Annual Planner to remember special dates, such as doctor’s appointments. MKJ clients that have used the Annual Planner say it’s the most productive advertising they do because families start requesting them in September and look forward for to their delivery.