Glenn H. Gould, M.S.
CEO, MKJ Marketing
Glenn has conducted 600 Market Profile and Prospective Trade Area studies for funeral homes and cemeteries in the US and Canada; in addition to moderating and creating research reports on 100+ test panels and focus groups sessions for various vendors, cemeteries and funeral businesses and associations, including:
- Wilbert, Inc.
- Aurora Casket Company
- The Woodlawn Cemetery
- Funeral Service Foundation
- Independent Advantage Casket Companies
- Columbian Financial Group
- Keystone Group Holdings
- Consolidated National Life
- Cypress Lawn
- Horan-McConaty Funeral Homes
- French Mortuary
- Stewart Enterprises/Fortiss
- Hiers-Baxley/Curlew Hills Memorial Gardens & Funeral Home
Glenn's articles appear regularly in all of the major death industry publications, and he is a frequent presenter on death service marketing at seminars and conferences. His book, "Deathcare Marketing, 25 FAQ's" , has sold over 3000 copies. Glenn has created expert opinions and testified in multiple civil suits between funeral homes as an expert witness, served on the Board of Directors of the Pittsburgh Institute of Mortuary Science and instructed the Small Business Class for the St. Petersburg College, School of Mortuary Sciences.
Glenn’s work experience includes executive and consulting positions with Bausch & Lomb, General Mills, Batesville Casket Division of Hillenbrand Industries and Bethlehem Steel. Glenn held positions as Manager and Director of Human Resources where he developed and implemented research studies of employee groups in addition to recruitment and selection of corporate executives and manufacturing engineers. Glenn holds a lifetime accreditation from Society for Human Resource Management as a Senior Professional in Human Resources, the highest level of accreditation granted by the society. He holds BA and MS degrees.